Interview Specials #1: lustmonday saves us from Monday Blues! (part 1 of 2)
February 17, 2010 by admin
Filed under Featured Articles For BlogShop Shoppers
Our very first issue of Interview Specials features a 7-month blogshop yet had over 25 collections of clothes and almost 500 fans in the facebook now.
“We pledge to deliver great fashion products that fast forward you to the frontline of every latest trend and fad.” ~lustmonday.
In the beginning….
lustmonday started with 2 ladies who are addicted to online shopping. They are the regular shopaholics with a bigger-than-regular passion for fashion. It was founded because they lust to create an online shopping portal that stands out from the rest.
“When we first started, we knew it clearly that we wanted to be different and spent quite a lot of time brainstorming on our name and the theme.”
“After rounds of discussions, we finally decided on the name of lustmonday, hoping that lustmonday will be an easy name to remember, to be associated with each monday, driving away all monday blues.”
And so they did it. Each new collection is launch on a Monday. And they have been launching their collections almost every Monday!!
Their Biggest Challenge….
While all blogshops begin with some hardships, lustmonday had theirs too.
“The biggest challenge we had was to create awareness and uniqueness.”
“To be honest, there are thousands of blogshops around. Barriers of entries to the blogshop industry are low and almost everyone can do it. So our challenge was to differentiate lustmonday from the rest and to build up a large customer base in the initial start-up.”
“We also encountered numerous obstacles in establishing partnerships with reliable suppliers and sourcing for suitable models. But we are very happy with our current photographer, Lawrence and model Sofia. They are really professional and help in building up our products. We have also enjoyed a good relationship with some suppliers who have been very supportive and helpful.”
Building the Confidence of Shoppers….
A good working relationship definitely plays a big part in maintaining a success business model. Like what lustmonday said, blogshop industry is easy to enter which is why some blogshops scammed. So how did lustmonday overcome the trust factor?
“To build confidence in shoppers, we believe in sincerity and efficiency.”
“We take pride in our products and we do not mind spending more money, time and effort to acquire great products and pictures for our customers. We believe shoppers will be able to tell, appreciate the hard work and effort we put in lustmonday. Over the time we gain their trust and confidence in our products. Prompt delivery and communication are very important too. We mail out our packed items fast, reply fast and try our best to answer to all queries, no matter how tough they are. “
That is very true. lustmonday believes that putting themselves in the shoes of their customers and going the extra mile for them will eventually reap the fruit of success.
“We remember once, we mailed out an item 3 times to a buyer. First she gave us a wrong address. Second time, she did not collect the item in time and the item was returned. When she finally received it, she was very happy and now, she is a regular customer of lustmonday.”
“There were a few times when we surprised our buyers with cards and pretty packaging when we learned that they were purchasing the items for their friends or girlfriends. We enjoy doing little things for our customers and their satisfaction drives us to further excel in this area.”
(to be continued…)
In the final part of the interview tomorrow, lustmonday will share about what qualities they think a safe blogshop has. They will also share tips and advices to budding blogshop entrepreneurs and online shoppers on how to shop safely online.
Stay Tune~
Disclaimer:
- All images are taken from lustmonday.
- Most of the content in this interview are contributed by lustmonday.
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